Digipak

Digipak

A digitpak is a style of  CD, DVD OR BD packaging produced using cardstock or other heavy paper/cardboard material. The Digipak is a patend style of packaging and is trademarked by AGI-Shorewood, an Atlas Holdings LLC company. Said packaging can be opened like a book or it may feature three parts allowing a portion of the packaging open to the right and another part to the left with the CD in the centre portion.

Digitpak tends to be used for CD singles or special editions of CD albums or for premium packaging to DVDs and DVD sets.

Digitpaks were first developed by MeadWestvac in 2000, however the format eventually became popular and was soon used by more manufacturers.  Today, the generic "digipack" is used to describe all soft CD packaging

The graphics seen on the front cover of a Digipak tends to represent the artists theme or image they would like to convey aswell as connote the genre of the music. Digipaks also serve to emphasise the artists brand which should result in popularity of the artist. Additionally they also represent the artists creative approach to their music for example an Electronic artist my use "futuristic" or sci-fi thems in their work or music. This visual theme will often be conveyed on the front cover, in this case with sci-fi art or abstract patterns. The digipak, artists brand image and music will tend to feature strong cross media synergy with each other.