Friday 8 November 2013

Analyising a similar artists video- Daft punk Harder Better Faster Stronger

Analyising a similar artists video-  Daft punk Harder Better Faster Stronger



From listening to Harder Better Faster Stronger without the visuals I managed to count around 35 cuts in the first 37 seconds, this was however based on the beat and pace of the song. When, actually viewing the music video to the track I have noticed that there were only around 16 cuts which is just above half the amount I counted. What the video does is during parts of the track where it would be assumed a cut would take place the video would either pan or track movements to keep viewers interest engaged. Certain shots would also feature the movement of characters and objects to prevent the shots being static and flow with the pace of the song. This movement would also in pace of the beats thus keeping up the pace without using too many shots to overwhelm viewers. Around 11 seconds into the video, it  shows the action of one the pods opening up in different perspectives each perspective changes on the beat of the track. Furthermore during the video one notices that there is still cuts on beat however not every beat leads to a cut. This allows audience the time to consume the visuals and understand what is being shown to them.

From this I have learn't that not all cuts need to be on beat, in fact it would cause a problem for viewers to understand what is happening.

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