Final Digipak Design

 Final Digipak Design

Final digipak presentation from wolfgang13

Based teacher feedback I have made a few adjustments to my Digipak design for instance making the text on the back cover much more clearer by firstly removing the scan line overlay on the original image and this time using the original graphic itself rather than imposing it on a computer monitor and taking a picture of the monitor. To make sure the computer theme was still clear throughout my Digipak I edited the original graphic of the title card adding a fish eye lense effect to make it look like it was playing off a screen. I also added the copyright logo and record label name to my digipak as I found that from looking at some Digipak's this was a conventional feature I missed out on, on my previous draft

Original Left - Adjustment Right

Another conventional feature of Digipak's that was missing from my draft but now rectified was the inclusion of text citing were the track was recorded as well as other information such as special thanks and production credits and possible copyright situations. For instance from looking at other digipaks I had found that if a song were to feature samples of another song, the original producer of said song is normally credited. Burnin fever as well as the other songs attatched to this Digipak included samples from songs such as "Equinox 3" by Jean Michel Jarre and thus this was credited to create a conventional and professional look to my Digipak. Below is a transcript of this information surrounding the production of my Digipak which was used as the internal text.

'BURNIN FEVER' was recorded in 2013 at Stoke on Trent

Produced and mixed by David fowl for Eflaure and Meh Rec

BURNIN FEVER contains a sample of "Dreamin'", by Greg Henderson, owned by Greyhound Record Productions and a sample of "Equinox 3", by Jean Michel Jarre, owned by Disques Dreyfus.

The Revenge of The Phantom contains a sample of "Look Up With Your Mind" by Lenny Williams, owned by ABC Records and a sample of "Live In Me" by Rufus and Chaka Khan, owned by MCA Records.  

 PUBLISHED BY ED BANGER RECORDS

PHOTOGRAPHY - CHRIS ANKA

ART DIRECTION - CHRIS ANKA

DESIGN - CHRIS ANKA

Information applied to back panel

In addition I also adjusted some of the text within the insert panels for example "time left 0:18" was turned into "time left 0:20" rectifying an earlier mistake I made when attempting to add in a sort of "Easter egg" for audiences  as mentioned in this previous post in order to push the synergy between my music video and Digipak.

Original left - Adjustment  Right

Additionally to my Digipak I have also designed a digital download cover version of my Digipak since I have found it's quite common for Independent artists to digitally distribute their work. As previously discussed this cover can also serve as a  lenticular  cover version of the Digipak which could possibly include extra content behind the production of the Digipak or possibly extra mixes or versions of Songs attached to the Digipak for instance one of the song edits I produced for the music video. Moreover, this could keep the synergy strong between both Digipak and Music video by having an animated glitch effect on the cover thus continuing the glitch art theme throughout both media products.

Digital Download Edition

Lenticular Edition cover

Before creating the final draft of my Digipak I also produced a survey and asked a set of questions to further understand what I could improve as well as having feedback in general in terms of the Digipak itself.

Below are the set of questions asked

Question 1- On the magazine ad does the QR CODE on the magazine ad work?

Y/N

Question 2 - Do you think this increases synergy between two brands and help with artist promotion?

Y/N

If not why and how could this be improved

Question 3 - Is the subtitle text underneath Burnin Fever stereotypical to magazine ads?

Y/N

Question 4 - Does the subtitle text provide enough information about the product and its availability?

Y/N

Question 5 - Is the main image of the magazine cover similar enough to the front cover of the Digipak to allow you to understand what the Digipak looks like?

Y/N

Digipak questions

Question 6 - Is the text on the track listing clear to read ?

Y/N

Question 7 - Is the theme consistent enough throughout the Digipak ?

Y/N

Question 8 - How similar visually is the Digipak to music video ?

Not sure      A little     Similar     Very Similar

Question 9 - Is the internal text on the CD panel appropriate for a Digipak?

Y/N

Question 10 - Is the text readable?

Y/N

Question 11 - Does the layout of the Digipak read well?

Y/N

Other questions

Question 12 - What type of magazine do you think you would most likely find my magazine ad

Majority of the feedback was positive with people claiming that the QR code attached to my Digipak's  magazine ad not only worked functionally but worked well in increasing synergy between magazine ad and music video. Improvements that were suggested was making the ' Burnin Fever' album subtitle much more clearer by adjusting it more to the right however due to time constraints said adjustments were not possible since I had previously ordered a to scale print out version of my Digipak. I do hope however this larger format will allow the text to be much more readable.

Finally when asked "What type of magazine do you think you would most likely find my magazine ad" Magazines that were suggested included Mixmag as well as any Dance music focused magazine in order to reach this specific audience of those who consume this sort of music. From doing some research I have managed to find Dj Mag a British Monthly magazine dedicated to EDM music (which is a similar genre to Tropiika's) and DJ's. Since my chosen artist is based in Britain and uses very British samples within his work i.e the sounds of Alan Partridge, I find that it would be more appropriate to feature my ad in a British publication rather than an overseas one in order for my artist to find an audience that would relate more to his works and intertextual references. Additionally, I did however find some overseas Dance magazines my add could possibly feature however only very unlikely and only on the basis of reaching an audience of consumers of dance/electronic related music for example BPM magazine ( (they seem to have discontinued their print publication and since my ad is a print ad this will be very unlikely) and Debug magazine a Berlin based magazine which covers electronic music styles such as techno, electro or house, as well as an technology based subjects. This magazine is still in print and in circulation in other European countries. Although not exactly a British based audience I feel that my Ad  would more likely show up in this publication rather than BPM since Debug is distributed in an area closer both geographically and culturally to our own and thus I feel my ad and my artists references to British texts will be more understandable to said European audience that the proposed US one.