Logo ideas

Logo ideas

 

Tropiika logos from wolfgang13

Developing from my previous investigation of type as seen in my initial ideas post using Adobe illustrator I have started to explore possible fonts and font combinations to choose from as the logo for my digipak. Firstly, before producing this mind map I had found in my initial ideas post that the font used in my chosen artists logo is an edited version of the font True Lies. As a result of this for the time being I have decided to use said font for the title of my artist to keep with how my artist already portrays himself for the time being until I may find a better idea to work with. In addition said brush script font does well in promoting the energetic styles of the artists work so far as well as keeping with some of the genre's conventions of using brush script styled fonts which both convey a sense of energy to the artists name as well as making a possible reference to the 1980's (the origins and height of popularity of this type of music).

Electronic music based artists who adopt a similar brush script style to there promotional material conveying both an 80's aesthetic and and energetic look to there brands for example the artists power glove who directly reference the 80's both in the sounds of there music as well as there name which itself is a reference to the 1980's video game peripheral the Power Glove

After establishing  a potential primary logo for the artist I started to investigate the subtle or title of the album/Digipak which as of now is simply Burnin fever since it can be a convention of albums to be named after a song featured for example Calvin Harris' Ready for the Weekend and the song Ready for the Weekend or Harris' Album I created Disco and the track I created Disco as well as other examples including Micheal Jackson's album Thriller and Duran Duran's Rio. When choosing the font for the Burnin Fever part of the title one of my initial ideas was to use a brush script font adding energy and feeling to the words Burnin and Fever however after experimenting with this first on illustrator I found that trying to balance two brush script styles clashed and took away the feeling from either the artists name taking away that energetic feeling or doing the same to the subtle itself and making it hard for viewers to read especially considering scan viewers when producing the magazine ad for the digipak.

As a result of this I sought an effective alternative thinking about the technological themes seen in my video as well as my artist description of the song as being futuristic, I started to explore using more geometrical fonts such as Strasua-Regular to convey a more computerish and sci-fi style however using what I have learnt from my analysis of electro type graphics said use of geometric fonts my help in promoting your product as the "premium product" by featuring a look similar to that of art deco and the studio 54 logo both of which are associated with being "classy" and sophisticated.

In addition to this, taking inspiration from an article titled Cool Dubstep & Electro Logos by Metatroniks, this provided me with a clear idea on what to feature on an electronic based logo as well as reinforcing some conceptions I had on the outlook of the logo. From this I decided to further investigate using such block fonts to communicate an electro album with ease towards viewers as well as using this for my advantage to convey the computer based themes present in my video. Moreover, although not directly represented in my video, inspired by the likes of old video game title screens as well as my research on Calvin Harris' digipak artwork, I also explored using pixel based and calculator based font styles that just like the geometrical type should connote a computerish style and communicate the electronic based genre easily. However, with the use of more pixel-based fonts, this may help in communicating the playful themes present in my music video by alluding to video games and video game culture as well as also balancing what I'd like to think was a more darker theme in the video with the infected taking over. I find that the pixel based fonts computer style creates a cold feeling, which conveys this subtle dark tone and allows for the energy in the artists name when using the brush script font to feature more emphasis and power. An example of this can be seen similar to the combo of a sans serif font against brush script font in Kavinksy's outrun cover to which drew audience's attention more to the artist's name.

Inspiration for use of pixel font style

Take notice of how the artists name which the product is ultimately promoting draws viewers attention by such an energetic font contrasted by the title's more colder style which fits in with the colder palette

 In conclusion based on my experimentation I would like to continue to use a more pixel based font with the artists brush script logo as the pixel style does well in communicate the computer themes present in the music video as well as the type of genre the artist works in, same with the brush scripts energetic style. In addition the pixel style doesn't distract from the artists name if not adds more emphasis to it as well as conveying a slightly cold feeling, on the other hand this ultimately is decided when I have firstly decided what type of imagery I will use for the front cover as well as the application of the font styles itself.