Magazine ad

Magazine ad

Above is a draft design of my magazine ad. After researching fonts via pinterest and fonts in use, I decided to use the font named "harry" since from my research I had found was used in many 70's/80's graphics. By using said font I intended to convey a retro 80's type of computer ad look to my magazine ad in order to both use the visual convention of alluding to the 1980's found within my chosen genre but also to keep with the computer theme based themes of my digipak.

In the ad itself, to keep the retro theme consistent I also adjusted the apple logo in the "available on iTunes" graphic to look like the second apple logo used during the late 70's and throughout the 80s.

Finally, while developing my digital draft I had found that unlike my plan there was a large amount of unwanted empty space in between the release date and title of the album. So to fill said empty space using what I had learnt I decided to including fake quotes and external promotions playing on album ad conventions in order  to reference my music video's humouress tone as well as reference two prominent lyrics and people such as Alan Partridge and Frank Sinatra in the print ad thus improving synergy between products.