Magazine advertisement idea + mood board

Magazine advertisement idea + mood board

After researching Magazine advertisements for Digipaks in terms of design and layout I had found that many of these covers would either feature the main artwork of the front cover of the Digipak as the central image of the advert to allow for magazine readers who are most likely to miss the ad to instantly be engaged in the image as well as quickly understand what they are purchasing or feature a minimised version of the album art in order to not only engage readers via its imagery but also fit more information about the viewers potential future purchase. Other features noticed would be the use of a Z formation format or a listing format in terms of organising elements. Normally this would consist of artists name top and centre, album artwork, release date and then extra information such as distributors, record label and artists website.

However for my magazine advertisement I would like to use these element but rather stylise my magazine advertisement in the form of retro computer ads to keep with the retro computer theme established by the draft artwork and design of my digipak so far. This I feel will keep strong synergistic qualities towards both products similar to the relationship between other digipak and magazine ad products as well convey a tech look to both of my products which should in turn make use of my chosen genres visual convention of technology based motifs and thus communicate the genre to audiences stylistically and effectively. However, one problem I do face when exploring this style is the possibility in creating confusion in the type of product being sold to audiences. I need to make sure I blend the best of both styles in order for this to convey this style of advertisement without loosing the main purpose of the graphic.

 Below is a mood board of the graphics I wish to use as inspiration.

I have noticed a lot of these ads are very text based and tend to feature the use of borders around the main product they are selling and then feature information about the product outside these borders. To communicate a retro design for my magazine ad, firstly I may wish to find similar retro fonts used in these ads as well as adopt the border based approach seen throughout. As of now I feel that adopting the text based style of these ads wouldn't fit my own product as too much information may overwhelm those examining the product as well as any extra information other than title and release date, distributors, label and awards etc. would be pointless and irrelevant in achieving the purpose of a magazine ad for a digipak, which is to sell