Understanding 6 panel Digipak and organisation of internal slides

Understanding 6 panel Digipak

Before I go on to develop the internal artwork for my Digipak, I decided to firstly form a mock 3d model a six panel Digipak to understand where the artwork panels are placed so I can think about which artwork would best compliment each other. In terms of the internal artwork I have considered the possibility of using the photos from my music video photo shoot however editing them to make them feature more of a computer theme for example utilsing the gltich filter or perhaps using a pixelisation effect to the images to make them look like computer software graphics. Another option I think would work well in continuing the computer theme of my Digipak similar to the cinematic theme seen in the Kavinsky album is to edit the photos from my photo shoot and make them look like old video game graphics with a pixel effect and video game hud. This way I carry on the theme of computers by presenting the look of the digipak zooming in on the computer monitor presented on the front cover.

To explain this further

• On the front we see a computer monitor covered in confetti 
• On the back its a close up shot of said monitor
• Inside of the digipak, the internal artwork will connote the programs this computer is running or the burnin fever virus

Additionally from my Daft Punk audience research I had found that this audience are consumers of video games therefore when thinking about targeting this audience, this intertextual reference to the medium should appeal to said audience who were one of my potential audience's for my music video.

Now with a 3d modeled 6 panel digipak in front of me this allowed me to organise the placement of each type of internal artwork for the digipak and see which ones compliment each other the most. Below is a presentation of me mind mapping ideas for the placement of each photo.

When choosing the internal panel artwork, firstly I felt that the image must convey a theme of chaos or show some sense of the surreal to communicate themes of the music video successfully. This was my reasoning behind not considering certain images from my photo shoot in the slide above as I felt that those that weren't chosen either didn't convey a motif or theme seen in the video for instance the visual motif of Frank Sinatra or didn't feature enough anarchy or strangeness to communicate the tone of the video effectively.

Next I decided to think about which images feature similar themes or type of imagery so that they would compliment each other and emphasise a feeling of mayhem that is seen within the video as well as avoiding one image against another looking out of place.

Now after mind mapping some ideas I attempted to experiment with the placement of these internal atwork slides to find out which photo's actually compliment each other and which don't as you can see in the presentation I did find that I had alternative options to go by.

The image of the manikin although featuring similar imagery of confetti feels too out of place due to how different the image on the left seems compared to the manikin

Improvement- both images feature similar composition and elements such as the confetti and toy soldiers as well as communicating themes of mayhem. Not only this but the image on the right features imagery of the robots head and does well in continuing to promote the artists identity or substitute identity. However the image on the right is low res, if type of image used I may need to either find the original footage of said scene and make it into a jpeg or perhaps re shoot similar type of imagery.

May work as well since it appears like a close up shot of the image on the left however lacks the chaotic look of the previous one which worked well together with the image on the left in communicating the tone of the video.

When thinking in terms of the synergy between the photos, I find that focusing on rather the synergistic qualities of the image on the left and right rather than all 3 should be my focus since I find that focusing on the synergistic qualities of the two isnt less than focusing on all 3 and in addition I would like to end the viewers viewing experience with an image of the Robot's face in order for the Robot ( and substitute artist image) to be the first and last things viewers see in order to increase memorability of the artists persona and profile. I find that the image above when placing the manikin with the barbie doll just like the previous experiment with the manikin head and barbie images doesn't really fit together as the two are so different in terms of composition, perspective and imagery and hence I don't feel as if I should use this image.

This is much more of an improvement- both images left and right feature similar compositional elements and perspective which I find compliment each other. Additionally the image on the right communicates the Frank Sinatra theme present in the video as well as the theme around mayhem albeit with subtly which I find gives the viewers viewing experience a break from all the eccentric and chaotic imagery whilst emphasising the distress and strangeness of the image on the left.

Finally after organising my internal artwork, I have developed a mood board below of retro pixel video game graphics and Hud's to use as visual reference if I am to plan to develop these chosen photo's to look more like software graphics in order to present the look of the digipak zooming in on the computer monitor presented on the front cover.

Features that seem to be consistent within these huds from commodore 64 games are thick black borders and very simplistic pixel type with stats and numbers - If I were to develop the chosen photos into similar images firstly I may need to apply a subtle pixel effect to the images then add the black background and pixel type to make it look like screens from a software program